KETCHUM, IDAHO —Capitalizing on the growing popularity of iPods, cell phones, and other electronic devices, SCOTTEVEST, INC. (SeV), the only company making Technology Enabled Clothing (TEC)®, today announced the release of its newest product line, Version 4.0. Version 4.0 expands SeV’s offerings fourfold, as the company addresses the needs of an increasingly “wired” world. The Version 4.0 line adds many new items to SeV’s existing products. It includes lounge pants, microfleece pullovers, hoodies, cargo pants, shorts, and baseball caps, in addition to the company’s signature jackets and vests. All 4.0 products feature the patented Technology Enabled Clothing® system.

SeV is the only company authorized to sell Technology Enabled Clothing-TEC®. TEC has become synonymous with designing functional fashion that incorporates third party electronic devices into clothing through its patented Personal Area Network (PAN). The PAN allows users to wear clothing without any visible wires, and connects devices through a hidden conduit system. Additionally, he TEC system offers other unique features, such as patent pending magnetic closures and a multitude of ergonomic pockets designed to hold various electronic devices.

SeV’s Version 4.0 product line is emblematic of the company’s attempts to cater to a younger, more fashion-conscious audience. As part of its new marketing campaign, SeV recently introduced a parody of Apple’s popular iPod commercials. Inspired by SeV customer and Apple’s co-founder Steve Wozniak, the commercial humorously outlines the benefit of SeV products while satirizing the dancing silhouettes that have become synonymous with Apple’s iPod campaign. The commercial has become an instant hit, and can be viewed online at www.SCOTTEVEST.com/ipod/index.shtml.

Until now, SeV’s products have been only available online (www.SCOTTEVEST.com) and through limited retail outlets, including Neiman Marcus’ catalogues and the International Spy Museum. Due to overwhelming demand, SeV expects to broaden its distribution channels exponentially with the introduction of Version 4.0. The company is currently in negotiations with numerous department stores and high-end specialty retailers and catalogues and expects that you will soon see SeV’s Technology Enabled Clothing (TEC)® to be offered in most major stores by the 2005 holiday season.

When it debuted in 2001, SeV’s clothing line was an instant hit among “techies”, who valued the ability to carry and use devices in a convenient way. In addition, the products received high praise from undercover law enforcement officer --including President Bush’s Secret Service detail-- who were drawn by the ability to discretely carry and use multiple electronic devices and weapons in the concealed ergonomically designed pocket systems. Now, as SeV continues to develop its product line, it has focused on maintaining the functionality of the products while placing a stronger emphasis on style. “With the release of Version 4.0, it is now possible to be fully outfitted in SeV clothing, and to simultaneously present a very fashionable and stylish look,” said Scott Jordan, SeV’s CEO and Founder.

SeV’s Version 4.0 product line includes a variety of different functional fashion products for the tech-savvy individual and casual user alike. Included in the Version 4.0 line are SeV’s new Tactical Jacket, Fleece Jacket, both a Microsuede and Lambskin Jacket, Hoodie, T-shirt, Lounge Pants, and TEC® Hat. Most of SeV’s Version 4.0 is now available, but in an attempt to coordinate its release with the holiday season, SeV will release a handful of 4.0 products in the months to come. Version 4.0 is set to debut at the world’s largest apparel show, Magic International, in Las Vegas, NV, on August 29th through September 1st. (Booth #30673 - near the entrance of High 5 Basecamp, Streetwear section booth # 30673. Directly across from Everlast).

All SeV products will be available online at www.SCOTTEVEST.com. To see a complete description of the items included in Version 4.0, click here.

About SCOTTEVEST, INC.

Founded in 2001, SCOTTEVEST, INC. and its wholly owned division Technology Enabled Clothing -TEC®, are the leaders in the apparel industry as it relates to incorporating electronic equipment into clothing. SCOTTEVEST® began designing clothing to meet the needs of techies and travelers who needed to both carry and use their electronic gadgets. As expected, prior versions were an immediate hit with the geek-chic crowd.

SeV products rapidly gained a following among undercover law enforcement officers, including the C.I.A., F.B.I., Secret Service, and other branches of the newly formed Homeland Defense Department. SCOTTEVESTs have been exhibited at The Tech Museum of Innovation in Silicon Valley, The Innoventions Pavilion at Disneyland, The Oakland Museum of California, TheMuseum of Technology in Milan, Italy, the Cittadella Scienza in Naples, Italy, and The International Spy Museum Store in Washington, D.C. The SeV has even shown up on HBO’s smash hit, The Wire, and was worn by Matthew McConaughey in the 2005 blockbuster, Sahara

SCOTTEVEST, INC. holds patents for the design and utility of incorporating third-party electronic devices and their wires into clothing. Additional information about Version 4.0 products, or about SeV itself can be found at www.SCOTTEVEST.com and www.technologyenabledclothing.com.

PRESS CONTACT:
Scott Jordan sjordan@scottevest.com

208-727-6700

High resolution images are available here