The process started in late May of 2011, with the
email application you see to the right.
(Click the thumbnail for a larger view.)
We submitted one round of paperwork in early June. And a producer from the show interviewed Scott by phone about himself, what experiences have shaped him and how he came up with the original idea for the product.
We found out in mid-June that Scott was a semifinalist. That news came with a second round of forms, due in July. That's when the real practicing--which began with video recordings like you see here--began in earnest:
After months of rehearsals, Scott flew to Los Angeles in September for the show taping...
Scott went in pitching a 15% stake in TEC, the licensing branch of SCOTTEVEST, in exchange for a $500,000 investment. But the sharks were more interested in Scott’s steadily growing, highly profitable online clothing business (i.e. SCOTTEVEST). That’s not what Scott was pitching, so he had to be very careful in what he said. Because of a binding clause in his agreement, if he ever slipped and uttered “SCOTTEVEST” even once, he’d automatically be giving up a stake in his company...forever...whether or not they struck a deal for TEC!It got pretty heated, with Scott eventually walking away from a combined $1 million in offers...for the wrong company. As he left, all the sharks (other than Robert Herjavec) shook his hand and told him what an amazing job he did. Even Mark Cuban, who had admitted in a podcast that his goal was to make Scott cry on the air. Ultimately, the filming took 60 minutes, which was edited down to a 20-minute segment. You can spot him about 30 seconds into this two minute teaser or download the full episode--week 7 of season 3--on iTunes.
Six months after filming, the episode aired. It generated so much traffic that--despite assurances from our best tech folks--the SeV site temporarily went down that night. And then the fallout began. Some thought Scott rocked it, coming off as a shrewd businessman. Others claimed he appeared as an arrogant, publicity-seeking jerk. (Feel free to watch the episode for yourself and comment here.) To clarify all the rumors, Scott issued this video statement.